With the growth of e-commerce, many companies are finding new ways to expand their businesses and reach a larger audience online. However, managing an online store is not an easy task - it requires dealing with complex e-commerce platforms, constant updates, digital marketing, and much more.
That's where e-commerce consulting comes in. These specialized services help companies maximize the potential of their online stores by providing technical and strategic support in various areas, from planning and marketing strategy to data analysis.
In this blog, we will explore how e-commerce consulting can help your company grow online, with a focus on results. We will also discuss when and why you should consider hiring an e-commerce consultant and how to choose the right company for your needs.
What is e-commerce consulting for?
E-commerce consulting is a form of specialized support that helps companies enhance their online stores. This type of service is offered by companies and agencies specializing in e-commerce, who provide the technical and strategic expertise needed to help businesses grow in a highly competitive environment.
Some of the areas where e-commerce consulting can help include:
- E-commerce planning and strategy
- Platform selection and integration with external systems
- Design and user experience (UX)
- Online marketing and advertising
- Technical support and platform maintenance
- Data analysis and conversion optimization
By hiring an e-commerce consultant, companies can benefit from qualified knowledge and personalized best practices that these companies offer. In addition, e-commerce consultants can help companies save valuable time and resources, allowing them to focus on other areas of the business.
Is this consulting for you?
If you have an online store or are thinking of opening one, e-commerce consulting can be the ideal solution for you. Some reasons why companies choose to hire an e-commerce consultant include:
Need to increase online sales
If you are struggling to increase sales in your online store, e-commerce consulting can help identify areas for improvement and implement solutions that can increase conversion.
Lack of time or resources to manage e-commerce
If your team is too small or lacks the necessary technical knowledge to manage your online store, e-commerce consulting can help take control of e-commerce operations on your behalf.
Need for platform update or improvement
For those whose online store is outdated or not working properly, e-commerce consulting can help select and implement a new platform that meets your company's needs.
Desire to improve user experience
An e-commerce consultant can help identify areas for improvement and implement solutions that enhance navigation, loading speed, and other design aspects through a heat map, which shows where your users click or scroll most on the page and the less accessed areas.
Consulting focused on technical support
Consulting focused on technical support for e-commerce platforms aims to provide companies with all the knowledge in development, functionalities, and tools necessary to ensure that their online store is functioning correctly.
The main points analyzed in this style of consulting are:
Platform selection and integration
The consulting will help the company choose the most suitable e-commerce platform for its needs, as well as integrate it with other systems, such as payment methods, inventory management, and marketing tools.
Ongoing maintenance and technical support
We provide continuous technical assistance, ensuring that the online store is always functioning correctly and correcting any problems that arise.
Usability testing
We perform usability tests to identify problems in the online store interface and ensure the best possible user experience.
Speed optimization
One of the biggest complaints we receive is website speed. After all, the loading of the online store is one of the most important points to ensure that visitors are not frustrated with a slow website, so we provide full technical support and optimization of images, links, and development to optimize this loading.
Regular backups
Our team will perform regular backups of the online store to ensure there is no data loss and guarantee security for the visitor and for the online store. Card data, emails, etc. All within LGPD standards.
Consulting focused on strategy
When the biggest e-commerce problem is conversion, cart abandonment, a consulting service that helps increase this e-commerce conversion rate, that is, the percentage of visitors who make a purchase in relation to the total number of visitors, is necessary.
To achieve this goal, we offer a wide variety of services, including:
Data analysis
Analyze website data, through renowned platforms, Google and Semrush itself, such as bounce rate, average time spent on the site, most visited pages, and user behavior, in order to identify conversion barriers and how to improve the user experience.
A/B Testing
A/B testing is an extremely necessary activity to verify how different elements of the site affect the conversion rate. For example, testing different product images, descriptions, or prices to see what works best.
Landing page optimization
Landing pages are the specific pages that visitors access when they click on an ad or link. The optimization of these pages to increase results is done through techniques such as improving design, creating more attractive titles, and adding clearer calls to action.
Improvement of user experience
As mentioned before, user experience is the biggest focus of any online store. That your consumer is satisfied and returns to buy from your store. Therefore, there are strategies focused solely on this, to analyze and optimize the visitor's experience on your site through heat maps.
Free e-commerce consulting from Deza
After all this content, we can say that e-commerce consulting is key to helping your company reach its maximum potential in the digital environment.
But before investing your money in a consulting service that may not be suitable for your business, how about a FREE consultation? Here at Deza, we provide a free consultation already presenting some improvement points we find on the site.
The focus of this consulting is for both sides to analyze whether the project is really in line with expectations. If we as a team are capable of delivering what your company wants with the necessary quality and if it is the right investment at this time for your team.
To get your free consultation with us, just click on the banner below and sign up. Soon, one of our consultants will contact you.
