Banco BV: New landing page yields over 557 new loans in 7 days
About Banco BV
Banco BV is one of the leading private financial institutions in Brazil, ranked among the largest banks in the country according to the Central Bank's ranking.
Banco BV's DNA is marked by the merger of two industry giants: Banco do Brasil, one of the largest financial institutions in Latin America, and Votorantim, one of the largest business conglomerates in the world.
This powerful union not only expands Banco BV's capabilities but also positions it as a multi-product digital bank, offering innovative solutions in various segments, such as checking accounts, cards, loans and financing for individuals, insurance, institutional investments, Corporate & Investment Banking, Asset Management, and Private Banking.
With a future-oriented vision and a commitment to excellence, Banco BV is constantly innovating to offer quality financial services and drive the financial progress of its clients throughout Brazil.
What challenges did Banco BV face?
Banco BV faced several challenges in its marketing and customer prospecting strategy. One of the main problems was the lack of effective qualified lead capture, which made it difficult to carry out focused prospecting for each target audience.
Without adequate prospecting, Banco BV could not direct marketing efforts efficiently, which resulted in low lead conversion and difficulty in segmenting its campaigns to meet the specific needs of each beneficiary.
Given this challenge, Banco BV sought the expertise of Deza to find the best strategy and solve these problems.
To address the specific challenges faced by Banco BV, we developed a series of highly segmented and personalized landing pages, each designed to meet the specific needs of different customer segments.
Strategies Implemented by Deza
To address the specific challenges faced by Banco BV, we developed a series of highly segmented and personalized landing pages, each designed to meet the specific needs of different customer segments.
Development of Specific Pages
We implemented dedicated pages for various products and services offered by Banco BV, including pages for payroll loans, FGTS anticipation, human resources for companies, and loans for military personnel.
Each page was carefully designed to meet the unique needs and interests of each audience segment, providing relevant and persuasive information to visitors.
Segmented Landing Pages
We created highly segmented landing pages, focused on the specific pain points and needs of each target audience segment.
For example, payroll loan pages were designed to address concerns about interest rates, payment terms, and eligibility requirements, while FGTS anticipation pages highlighted the benefits and advantages of this credit modality.
Forms with Specific Information
Each landing page was accompanied by contact or information request forms, designed to capture specific data from potential customers.
These forms were carefully prepared to collect relevant information for each type of product or service, allowing Banco BV's sales team to further personalize their approaches and offers.
In total, we developed a comprehensive series of landing pages, totaling a significant number of pages dedicated to different products and customer segments.
Each page was designed with a focus on maximizing lead conversion and delivering a personalized and relevant experience for visitors. These strategies were fundamental to the success of Banco BV's marketing campaign and to achieving its customer prospecting goals.
Result
In just 7 days after the launch of the new landing page developed by Deza, Banco BV achieved extraordinary results: over 557 new loans granted!
This exceptional performance demonstrates the power of the personalized and segmented strategies implemented by our team. We are committed to helping your company achieve similar results and drive the growth of your business.
If you also want to achieve incredible results like this, contact us today and discover how we can help boost your success!
