Biscoitê: 700% revenue increase during Christmas launch with CRO strategy

Meet Biscoitê

Biscoitê is a pioneering brand in Brazil, known for its innovative proposal of offering a differentiated experience in fine cookies, handcrafted with selected ingredients. In addition to its physical store presence, Biscoitê seeks to provide its customers with close contact with the brand through an engaging e-commerce platform and social media, reinforcing its image of quality and exclusivity.

Challenges Faced by Biscoitê

Biscoitê faced communication difficulties in integrating its brand positioning across physical stores, social media, and the website, which impacted the consistency of the customer experience and the efficiency of online sales. Another challenge was to improve website visit performance, maximizing the conversion rate and balancing access between mobile and desktop devices.

How Biscoitê Met Deza

The partnership between Biscoitê and Deza began through a referral, which quickly proved to be a decisive step for the brand's support and evolution in virtual projection.

Solutions Implemented by Deza

VTEX IO

The implementation of the VTEX IO content management system allowed for more efficient and flexible management of Biscoite's website content. This platform provided Biscoitê with the ability to quickly update and manage its product catalog, facilitating the introduction of new products and promotions.

Event Mapping in Google Analytics

Monitored and analyzed user behavior in real-time to identify areas for improvement.

Heuristic Audit and User Research

Identified points for improvement in the interface and user experience, providing a more intuitive purchasing journey.

Analysis with Heatmaps

Mapped user interactions on the website, helping to optimize conversion points and distribute the layout more effectively.

Mobile-First Design in Figma

With a focus on mobile devices, Deza developed a responsive layout that enhanced navigation and encouraged interaction with the brand.

Development of Customized Features

Implementation of customized components to enhance website usability and simplify the purchasing journey.

Results

After implementing these solutions, Biscoitê recorded an impressive 700% increase in conversion rate during the launch of the Christmas campaign. This result reinforces the effectiveness of Deza's holistic approach, consolidating the brand's omnichannel experience and its connection with its customers.