AMF Imports Case: Grows 120% above expectations in 2023

Meet AMF Imports

AMFImports was born from a passion for automobiles combined with over 15 years of expertise in the armored vehicle market.

With a highly specialized multidisciplinary team and a solid performance in the sector, the company stands out as one of the leading armored car dealerships in Brazil, strategically located in São Paulo, in the Morumbi region.

AMF Imports' Biggest Challenge

The biggest challenge faced was the need to update its institutional website to an armored car catalog.

The previous website was not supporting the company's new demands. The situation was even more challenging due to the nature of the business, which required displaying a large number of high-resolution images.

Thus, it was difficult to load the site with the necessary agility, especially considering the weight of high-definition photos. This technological impasse would not only compromise the user experience but also directly affect AMF Imports' ability to showcase its fleet vehicles in an attractive and effective way.

In addition, the website's slowness and lack of responsiveness not only harmed navigability but also negatively impacted the brand's perception among potential customers.

Therefore, this scenario highlighted the importance of finding an effective and innovative solution to meet the specific demands of the business, driving the search for a partnership with Deza to carry out this digital transformation.

Strategies Implemented by Deza:

AMFImports chose Deza to face this challenge, relying on a solid recommendation.

We used cutting-edge technologies, including Front-end in React, Back-end in Node.js, and AWS infrastructure, with the administrative panel developed in Strapi.io.

To solve the technical and performance issues of the website, BS implemented a series of effective strategies:

We adopted a mobile-first layout, ensuring an optimized user experience for mobile devices.
We carried out the design using Figma, providing a modern and attractive look.
The website code was completely rewritten, ensuring superior performance and an updated technological base.

Key functionalities implemented:

We implemented caching on both the database and the front-end, ensuring fast and efficient navigation.
We developed an intelligent search that allows filtering vehicles by new or used, make, year, and price.
We included the technical specifications of each product, providing customers with detailed and transparent information.
We created a lead prospecting form, facilitating contact and negotiations.
We implemented a related products section, encouraging additional sales and increasing user engagement.
We integrated a blog and the possibility to create posts, offering relevant content for customers and improving SEO.
We added a contact form integrated with Google Maps, simplifying the company's location and direct contact with customers.