Case Hooper: Over 64,000 monthly views!

About Hooper Nutrition

HOPPER was born from the experience of high-performance athletes, combined with the scientific and technological backing of Integralmédica, a reference in sports nutrition in Latin America, with 35 years of tradition.

The conception of each product involves experts in the areas of nutrition and sports performance, who bring the most up-to-date scientific evidence to each formula. High-tech production ensures international standard purity and quality for every supplement.

What was the biggest challenge faced by Hopper?

Hopper Nutrition faced the challenge of optimizing organic traffic to its website while also seeking to increase sales on its site.

This objective is not limited to merely expanding brand recognition to new users, but also aims to significantly boost lead generation and, consequently, increase company revenue. Our focus is on establishing a solid and impactful digital presence, consolidating Hopper Nutrition as a reference in its sector.

Solution implemented by Deza

Among the more than 30 optimizations made by Branch Stack, we highlight a few that were essential for the achieved result:

Adjustment to Error 404 pages

This adjustment refers to the correction of pages that return a 404 error, indicating that the page was not found.

The goal is to improve the user experience by redirecting or customizing these error pages, ensuring that visitors receive relevant information or are redirected to valid content.

Adjustment to title sizes

Involves modifying the sizes of titles on a web page. Appropriate titles not only influence the aesthetic layout but also play a crucial role in search engine optimization (SEO) and overall content readability.

This adjustment aims to ensure that title sizes are balanced and aligned with design and SEO guidelines.

Reducing image sizes

This adjustment consists of reducing the physical size of image files without significantly compromising visual quality. Reducing image sizes is crucial for optimizing page loading, reducing bandwidth consumption, and improving the user experience, especially on mobile devices and slower connections.

Making URLs user-friendly

Refers to the practice of making URL addresses understandable and relevant to users. User-friendly URLs are easy to read, contain descriptive keywords, and provide a clear indication of the page's content.

This practice not only improves usability, making it easier for users to understand the content, but also contributes positively to SEO, as search engines prefer more user-friendly and readable URLs.