Integralmédica Case Study: They broke sales records!

Learn about another success story from a Deza client, this time, Integralmédica!

Who is Integralmédica?

With over three decades of history, Integralmédica was a pioneer in introducing sports supplements to Brazil and, from the beginning, set a standard of innovation and excellence in its production and research.

Its high-quality products feature a combination of cutting-edge technology and the essence of a company highly committed to performance, health, and well-being.

Through sponsoring renowned athletes, entities, and events, such as Arnold Classic, Mr. Olympia Brazil, Brasil Trade Fitness Fair, Muscle Contest, NPC, among others, over the years, it has earned the respect and admiration of countless consumers and followers, becoming the most awarded and undisputed leader in the national market.

What challenges did Integralmédica present?

Integralmedica is part of a group with three other stores: Darkeness, Nutrify, and Hopper.

Given this, the biggest challenge was to find an e-commerce platform and agency willing to work on integrating two of these brands (Integralmedica and Darkness) while simultaneously creating new environments for Nutrify and Hopper.

It was in this context that the partnership with Deza emerged.

Why did Integralmedica choose Deza?

The partnership established between Integralmédica and our company was driven by our expertise and know-how in the VTEX platform, one of the leading e-commerce platforms on the market.

Our team has extensive knowledge and experience working with this platform, which allows us to offer highly personalized and efficient solutions to meet Integralmédica's specific needs.

Furthermore, we operate with expertise in information architecture and strategic design. This means we specialize in creating an organized and intuitive structure for Integralmédica's website, ensuring that customers easily find the products they want and have a pleasant and fluid shopping experience.

Our strategic design also allows us to create a unique and attractive visual identity for Integralmédica's online store, strengthening the brand's image and making it more appealing to consumers.

What strategies were implemented by Deza?

All development was done on the VTEX Legacy CMS platform.

The company has four stores for its multichannel strategy, and one of the important decisions we recently made was the separation of the Nutrify and Hopper brands.

This measure was taken to optimize and improve the customer experience, allowing each brand to have its own identity and focus, meeting the specific needs of its target audience.

Regarding Integralmédica and Darkness, we chose to keep them in the same environment, but this does not mean we neglected their individualities.

On the contrary, we understand the importance of brand repositioning to keep up with market trends and meet consumer expectations.

This brand repositioning was a carefully planned strategy, taking into account the distinct characteristics of each of the brands.

In this sense, Integralmédica and Darkness walk side by side, sharing synergies and resources, but also standing out as unique and relevant entities in the sports and supplementation scene.

The decision to keep these two brands in the same environment was not by chance.

We sought to strengthen the company's market presence, boost sales, and ensure better management of the products and services offered. This allows Integralmédica and Darkness to be more efficient in their processes, sharing knowledge, and achieving greater competitiveness.

Main functionality in the new Integralmedica store

Shared Cart

The main functionality of the new Integralmédica store is the creation of a shared cart that allows customers to add Darkness brand products to the same shopping cart.

This functionality is innovative and offers a unique shopping experience for consumers.

With the shared cart, customers have the convenience of accessing a single shopping cart that combines products from both brands, Integralmédica and Darkness.

That is, simplifying the shopping process, making it more efficient and practical, especially for those who wish to purchase products from both brands in a single transaction.

In addition, we made promotions viable, acting tactically and strategically with partners, carrying out integrations with ERP, logistics, custom product registration, and acting strategically with SEO, UX design.