Kuvings Case Study: 62.5% Revenue Increase in 15 Days


Meet Kuvings

Kuvings, a global leader in kitchen appliances, is acclaimed in over 80 countries for offering high-quality products that make healthy living efficient, convenient, and delicious. Its mission, reflected in its name which combines "kitchen" and "living," highlights its global commitment to improving culinary experiences.

The brand has gained international recognition with awards such as 'iF Design Award', 'Red Dot Design Award', 'Spark Design Award', and 'Kitchen Innovation Award'. This summary outlines Kuvings' trajectory and highlights its impact in gaining public trust and establishing itself as a benchmark in promoting healthy lifestyles through innovation and design excellence.


What was the biggest challenge presented by Kuvings?

Embarking on its global expansion journey, Kuvings faced the challenge of localizing its online store to meet the specific nuances of over 80 countries. The biggest challenge was ensuring that the user experience was optimized, considering regional characteristics and local consumer preferences.

The chosen platform for this endeavor was Shopify, a strategic choice offering flexibility and scalability. However, the complexity lay in the need to adapt the store to different regions, requiring a deep understanding of user behavior.

Deza took on the responsibility of tackling this crucial challenge. Using advanced tools such as heat maps, rage clicks, and dead clicks, the Deza team conducted a thorough analysis of user behavior on Kuvings' online store. This information was essential for identifying friction points, abandonment points, and opportunities for improvement.


What strategies did Deza implement?

These were the main strategies implemented by Deza in optimizing the Kuvings store on Shopify:

Layout with Advanced Components in Figma

  • Use of tokens for visual consistency;
  • High-level layout for an aesthetically pleasing experience;
  • Specific customizations to align with local users' preferences and behaviors;
  • Custom icons for a unique visual identity.

Development in Liquid, CSS, JavaScript, and Layout Schemas

  • Implementation of Liquid code to customize templates and ensure flexibility;
  • Use of CSS and JavaScript to enhance interactivity and aesthetics;
  • Layout schemas were structured to ensure consistency and facilitate future modifications.

Creation of Experience with Brazilian Tropical Cognitive Heuristics

  • Development of a menu component adaptable to different devices;
  • Responsive icons that incorporate concepts of responsibility, especially in the cart and menu;
  • Custom ad bar to effectively communicate important messages and promotions.

Custom Footer

  • 4-column structure to organize vital information;
  • Contact methods, welcome message, and informational menu;
  • Inclusion of store clarifications, such as FAQ, About Us, and Terms and Conditions;
  • Social icons and payment methods conveniently positioned.

Exclusive Pop-up for Black Friday

  • Custom layout to optimize Black Friday promotions;
  • Intuitive and visually appealing registration fields for data acquisition;
  • Instant generation and presentation of coupon codes to facilitate the process.

WhatsApp CTA Button:

  • Implementation of a direct Call-to-Action button for WhatsApp;
  • Facilitation of customer support through direct and efficient communication.

Strategic Newsletter

  • Development of an attractive and simple registration form;
  • Customizable visual to maximize conversion.

These strategies, carefully implemented by Deza, aim not only to optimize the performance of Kuvings' online store but also to adapt the user experience to the peculiarities of the global market, with special attention to the preferences and behaviors of Brazilian consumers.


Result

Following the implementation of the mentioned strategies, the partnership between Kuvings and Deza resulted in significant achievements, highlighting the positive impact on performance metrics:

Our main result was a 62.5% increase in revenue in 15 days.

Deza's dedicated and specialized Shopify expertise was fundamental to this success. We are extremely proud to contribute to Kuvings' substantial growth and the exceptional short-term performance achieved.

Check out the optimized Kuvings Store here.

We are ready to help your company achieve remarkable results and ensure an optimized online presence. Contact us and discover how we can boost your business's success.