Case Scarf-me: 73.47% conversion increase in the first 3 months

Meet Scarf-me

Scarf-me, an innovative brand in Brazil, is a leader in printing and finishing technology for scarves and shawls.

Founded in 2011 by brothers Rodrigo and Daniel Rosset, Scarf Me is recognized for its unique approach to creating and selling scarves, combining sophistication, creativity, and practicality.

With charming mini-boutiques and a variety of styles, their monthly collections offer a modern reinterpretation of the classic scarf, providing options for all tastes and occasions. Explore our product line and add a touch of elegance and exclusivity to your daily life.

What challenges did Scarf-me face?

Throughout its journey, Scarf-me faced several challenges that impacted its marketing and sales strategy.

One of the main obstacles was the effective communication of its wide range of products, which include scarves, clothing, accessories, and other fashion items. Conveying the diversity and quality of these products clearly and attractively became crucial to attracting and engaging customers.

In addition, market segmentation was an essential issue for Scarf-me. With such a vast variety of products, it was necessary to segment the market effectively to target specific messages and offers to different types of customers. This required a deep understanding of the preferences, needs, and purchasing behaviors of each demographic segment.

Another significant challenge was improving the online conversion rate. Turning website visitors into paying customers was a priority, and this required implementing comprehensive conversion rate optimization (CRO) strategies, including improvements in user experience, landing page optimization, and offer personalization.

How did Deza solve it?

To address Scarf-me's challenges, Deza adopted a comprehensive and personalized approach, implementing a series of innovative solutions to improve user experience, increase conversion, and highlight the brand in the competitive fashion market.

1. Development of a Completely New Shopify Website

The first measure adopted was the development of a completely new website on the Shopify platform. This choice was made considering the flexibility, scalability, and advanced e-commerce features offered by Shopify, which would allow Scarf-me to create a robust and effective online presence.

2. UX/UI Changes Focused on User Experience

The Deza team made significant changes to the user experience (UX) of the Scarf-me website by creating a redesign in Figma, incorporating advanced components and a high-quality layout. To identify areas for improvement, advanced analysis tools, such as Hotjar, were used. Through Hotjar, "Rage Clicks" and "Heat Maps" analyses were conducted, which allowed identifying which areas of the site received the most clicks and where users were experiencing difficulties.

3. Utilization of Data and Customer Feedback

Additionally, Deza used a variety of data sources and customer feedback to guide changes to the website. This included analyzing screen recordings, which provided valuable insights into user behavior and preferences, as well as Net Promoter Score (NPS) surveys to assess customer satisfaction levels and identify areas for improvement.

4. Implementation of Data-Driven Improvements

Based on the information collected through these analyses, the Deza team implemented a series of improvements to the Scarf-me website. This included adjustments to navigation, content organization, page element layout, and optimization of purchase forms. All these changes were designed to make the browsing experience more intuitive, pleasant, and efficient for users.

Result

After implementing the solutions developed by Deza, Scarf-me recorded an impressive 73.47% increase in its website's conversion rate in just 1 month. This result is a direct reflection of the improvements implemented in user experience, website navigation, and the effectiveness of conversion strategies.

This significant improvement in the conversion rate demonstrates the positive impact of the personalized and data-driven solutions implemented by Deza. By optimizing the user experience, identifying areas for improvement, and implementing effective conversion strategies, we were able to boost Scarf-me's commercial performance and generate tangible results in a short period.