Case Shoplibido increases its revenue by 611.6% in 90 days with design by Branchstack
Meet Shoplibido
Shoplibido, created by the General Moda Íntima team in 2017, emerged as an innovative response to the demands of the erotic market. With a customer-centric focus, Shoplibido was conceived as a platform that offers not only quality products but also an exceptional shopping experience, with exclusive tools and technologies.
Shoplibido's Biggest Challenge
The company faced a big challenge: understanding its primary audience, largely composed of female shopkeepers. As a B2B company in the erotic market, it was essential to adjust the communication tone, images, and other elements to ensure it connected with this clientele.
Just look at the numbers: almost 90% of purchases came from women, about 7% were from couples, and only 3% were from men. It was clear that they needed to hit the mark with female shopkeepers, as they were their base.
This meant taking special care with everything, from the way they communicated to the chosen photos. It was crucial that the campaign design and style reflected the sensitivity and preferences of female shopkeepers. If they failed at this, they could lose connection with their audience and, consequently, harm their results.
So, the challenge was twofold: first, deeply understanding who their customers were; second, creating a marketing and design strategy that genuinely captivated them.
They needed to develop an authentic voice and a visual identity that truly resonated with female shopkeepers, all within a competitive and bustling market. It was a matter of standing out or falling behind.
How did Deza solve Shoplibido's challenge?
Shoplibido found the solution to its challenge by choosing Deza (affectionately called BS) as a partner, with the recommendation of Inovarte.
BS's expertise in creative design was essential to tackling this difficulty. We approached the issue with a special focus on adapting visual elements for mobile devices, ensuring a consistent experience across all platforms.
Furthermore, we developed customized creatives for the "black" niche, with a dedicated professional for this purpose. This approach considered all technical and functional specifications of the items, ensuring that the creatives perfectly met the needs and preferences of Shoplibido's target audience.
Implementation:
Various banners were developed using Photoshop for all Shoplibido campaigns. Each creative piece was carefully planned and executed, taking into account the most subtle details that could influence the target audience's perception.
Result
The result of this partnership was extraordinary!
In just 90 days, Shoplibido saw its revenue increase by an impressive 611.6%. The strategic and personalized design carried out by Deza significantly contributed to this success, ensuring effective communication with its target audience and strengthening the company's position as a leader in the erotic market.
The collaboration between Shoplibido and Deza demonstrates how a customer-focused approach, combined with technical and creative expertise, can generate exceptional results in a short period.
This success story is an example of the power of collaboration and innovation in building solid and successful brands. If you need such growth in your business, don't waste time and contact one of our specialists.
