Case The Super: reaches the 46.69% conversion milestone

Who is The Super?

The Super is an e-commerce brand that brings fashion in a bold, energetic, irreverent, and also elegant way. With a focus on women, it launches the latest in the fashion world, bringing clothes with vibrant colors that "scream" and shiny pieces that represent the electricity of moments. A super brand for a super world.

Why did The Super implement its e-commerce with BS?

The Super is a brand with a 100% digital focus. Its interest is to maintain an incisive presence in the virtual world, always growing and serving a territory as comprehensive as the virtual world allows.

For them, there are no barriers, so having an online store would be the best way to achieve the desired goals for the brand.

Deza came to The Super as a recommendation of trust and quality. We provide excellent e-commerce implementation services with the best e-commerce platforms in the world, which cater to various types of companies and needs.

We are always prepared for brands like The Super, which are born big! For an impeccable implementation that meets their needs, and also with quality support. All of this led The Super to seek our implementation service.

What challenges did The Super face?

The Super's business model is based on influencers. They hire various influencers to promote their products.

In general, the brand had difficulty finding a platform that could meet its real growth needs online. That is, one that easily had affiliate links and was fast and could handle many accesses at the same time.

In addition, it should have quality combined with quick implementation to get the store online as soon as possible.

So, we worked with Shopify, which meets various e-commerce needs, such as a focus on expansion, robust reports for large companies, and more. And it has a very fast implementation.

What platform features were used in this online store?

For the construction of The Super's online store, we focused on the client's needs so that the store would reflect the brand's personality. And we succeeded!

The project was developed using a Shopify template. We used components and structures in the standard Shopify Liquid.

Additionally, we used SCSS to bring more style to the store and schema due to the autonomy in customizing various elements in Shopify, which provides a low cost for store operations (changing banners, fonts, colors, etc.), thus cutting development costs.

The homepage fully conveys the brand's message. With a focus on women, it doesn't have distracting elements; it's clean, with a minimalist layout, so that all eyes within the store are directed to the products worn by women. The models are always highlighted!

The menu provides departmental divisions for easier user navigation within the page, directly searching for what they want. The search tool also shortens the purchase journey.

And the showcase was complete, showing the product from more than one angle, so that the customer could see the entire product. Everything was widely customized for a desired result.

Due to security, we created another bidimensional space so that errors would not be visible in the main store, and we integrated with native GitHub to maintain the store's development history and ensure no code would be lost along the way, guaranteeing secure code updates.