Meet Darkness

Darkness emerged from the experience of elite athletes, combining the scientific and technological expertise of Integralmédica, renowned in the sports nutrition scene in Latin America for 35 years. Each product is conceived by specialists in nutrition and sports performance, incorporating the latest scientific evidence.

Advanced production technology ensures the purity and international quality of each supplement, consolidating Darkness as a reliable choice for achieving maximum performance.

What is the biggest challenge presented by Darkness?

Darkness is one of the BRV group companies; in addition to it, Integralmédica, Nutrify, and Hopper are also part of the group.

Within this strategy, Integralmédica and Darkness are complementary companies.

Thus, the biggest challenge the group faced was building this customer journey between the two companies. How would people buy Darkness products if the public entered through the Integralmédica website and vice versa? For this, a solid SEO strategy was needed, where products from the Darkness e-commerce would also start ranking on Google.

This is what Deza will solve!

What strategies did we implement?

We analyzed and optimized more than 36 points related to Darkness's e-commerce SEO, and these are the main strategies implemented:

Comprehensive Analysis and Optimization:

We conducted an in-depth analysis of the Darkness website, identifying and optimizing more than 36 crucial points related to SEO.

Meta Descriptions Adjustment:

We refined the Meta Descriptions to ensure they were attractive, informative, and optimized for search engines, increasing the click-through rate in the results.

Robots.txt:

We optimized the robots.txt file to effectively direct search engine crawlers, ensuring more efficient and relevant indexing.

302 Redirect:

We implemented 302 redirects when necessary, ensuring a smooth user experience and preserving page authority.

Google Search Console: Sitemap Indexing:

We configured and optimized the Sitemap in Google Search Console, facilitating indexing and improving the visibility of relevant content.

Overall URL Usability:

We evaluated and optimized the URL structure to improve usability and search engine understanding of each page's content.

Title Adjustment (long or duplicated):

We corrected duplicate and excessively long titles to ensure a clear and concise presentation in search results.

Image File Size (<100 kb):

We optimized the image size, improving website loading speed, a crucial factor for user experience and search engine ranking.

Security Check and Malware Scanner:

We implemented regular security checks and malware scanners to ensure website integrity and prevent possible penalties in search results.

Result

The new store was a success! Optimization delivered results in just a few months.

They broke sales records last year in all 4 stores!

We achieved this milestone by always thinking about strategy and making this strategy tactically and technically viable.

Do like them. Invest in an e-commerce implementation focused on conversion on your website. And count on us.