Darkness: shared cart between two companies with Dedicated Resources

Get to know Darkness

Darkness arises from the experience of elite athletes, combining the scientific and technological expertise of Integralmédica, renowned in the sports nutrition scene in Latin America for 35 years. Each product is conceived by specialists in nutrition and sports performance, incorporating the latest scientific evidence.

Advanced production technology guarantees the purity and international quality of each supplement, consolidating Darkness as a reliable choice for achieving maximum performance.

What is the biggest challenge presented by Darkness?

Darkness is one of the companies in the BRV group, in addition to it, Integralmédica, Nutrify, and Hopper are also part of it.

Within this strategy, Integralmédica and Darkness are complementary companies.

That is, Integralmédica focuses on entry-level products for a broader audience, while Darkness targets a more professional audience. People who used to buy from Integralmédica, wishing to grow and become even better, start consuming Darkness products.

Therefore, the biggest challenge the group faced was building this customer journey between the two companies. How would people buy Darkness products if the audience entered through Integralmédica's website and vice versa?

This is what Deza will solve!

What strategies did we implement?

Shared cart

Deza entered the project with a bang. We built a strategy with the VTEX platform that united the two companies.

The biggest differential for us to achieve results was the development of the shared cart. We chose to keep them in the same environment, but this does not mean that we neglected their individualities.

Thus, the two stores are in the same environment; however, through customized cookies and a Cloudflare service, we managed to merge the carts even when changing URLs.

So, when a customer enters Integralmédica, places purchases in the cart, and then enters Darkness, the products remain saved in both stores to finalize the purchase.

Dedicated resource

The partnership between Darkness and Deza was marked by the implementation of a dedicated resource, with a complete team focused on the success of the e-commerce construction project.

Deza allocated highly qualified professionals specialized in various areas, such as web development, design, UX/UI, information security, and system integration.

This approach ensured that every aspect of Darkness e-commerce was treated with maximum expertise, providing an integrated and efficient solution.

The dedicated team not only brought advanced technical knowledge but also committed to deeply understanding the client's identity and specific needs.

This contextual understanding allowed the e-commerce implementation to reflect the brand's essence, providing a unique online experience for customers. The collaborative approach of the dedicated team promoted effective communication, agility in development, and the ability to adapt quickly to changing requirements.

Constant updates and improvements

The digital world is dynamic and always evolving. Recognizing this reality, Darkness, in partnership with Deza, implemented a continuous strategy of updates and improvements for its e-commerce.

We took responsibility for keeping the online store always updated and aligned with the latest trends and technological advancements.

During the process, we identified opportunities to enhance the user experience, optimize online security, and incorporate innovations that could benefit Darkness.

This proactive approach ensures that e-commerce not only meets but exceeds customer expectations, providing an engaging and updated shopping journey.

In addition to technical updates, Darkness benefits from continuous improvements in design and usability, keeping the platform's aesthetics and functionality always contemporary. Always bringing evolutions based on CRO and data.