Deus Ex Machina: launches e-commerce from Australia to Brazil
Deus Ex Machina, a culture and philosophy that transcends the ordinary and embraces creativity and the joy of riding machines. With its custom apparel and its awareness that making something is more fun than owning it, the brand is more than just a company.
Deus Ex Machina celebrates the culture of creativity and brings back a time when the elements of the pursuit of fun were not commodified. Inclusion, authenticity, and enthusiasm are the values that drive the brand and have led to its global expansion.
The company constantly seeks innovative solutions for its customers. The brand recognized the importance of expanding into new regions and sought methods to increasingly contribute to its success.
Deus Ex Machina is a sum of parts, a philosophy that embraces all flavors of enthusiasm. With its culture and lifestyle, the brand wins over its customers and spreads its peculiar flavor of flammable postmodernism worldwide.
What problems did Deus face?
The brand experienced a significant audience expansion outside of Australia, with Brazil being one of the countries with the most consumer profiles. However, they began to realize that with the growth of online shopping, it would be necessary to also expand their brand digitally in Brazil.
Mainly because the brand also had to deal with increased competition in the apparel market, which required Deus to stay updated and innovative to stand out in the market.
How did the brand overcome its difficulties and barriers?
Deus Ex Machina Brazil sought out Deza to overcome some limitations in its national operation structuring phase, expand its market presence, allowing its shopping and brand experience to be delivered to the end consumer digitally.
Consequently, Deza's specialized team thoroughly analyzed the scenario and developed effective solutions, boosting the growth of this multiplatform brand throughout Brazil.
Here's what was done:
- E-commerce development in Brazil using Shopify Plus
- Localization of heuristics with a Brazilian accent
- Payment method configuration
- Integrated inventory
Despite the challenges, Deus Ex Machina continued to grow and expand its presence worldwide, thanks to its unique culture and philosophy. The brand remains committed to providing its customers with an exceptional experience, both online and offline.
