Saque e Pague: 23% base engagement in the first 90 days


Get to Know Saque e Pague

Founded with the mission to create intelligent solutions for everyday demands, the company has become a recognized name not only locally but also internationally, going far beyond traditional ATMs.

With a global presence, Saque e Pague has established over 2000 service points, building a solid network that transcends borders. The partnership with over 34 companies has solidified its commitment to offering comprehensive financial services, going far beyond basic withdrawal and payment transactions.

Over the years, Saque e Pague has stood out as the preferred choice in over 45 cities, distinguishing itself as the only reliable option for financial services in many of them. This expansion has consolidated its presence in over 300 cities, offering comprehensive coverage that meets the financial needs of various communities.


Challenge faced by Saque e Pague

Saque e Pague faced a crucial technological challenge when dealing with the exponential increase in addresses in its database. The objective was ambitious: to upload all addresses in CSV format without overloading the servers and ensure there were no line failures during the process.

This need emerged due to the continuous expansion of the Saque e Pague network, which required the efficient integration of a large amount of location data. 

Thus, the company recognized that a conventional approach could result in server overload and potential line errors, compromising data integrity and operational stability.

It was in this context that Saque e Pague opted for Deza, a solution recommended for its proven track record in optimizing similar processes in other companies. The choice was made through a referral, highlighting Deza's effectiveness in handling large volumes of data in a scalable and robust manner.


Strategies implemented by Deza

By choosing Deza to optimize efficiency in its technological expansion, Saque e Pague adopted innovative strategies that transformed the user experience and consolidated its digital presence. Here are some of the implemented strategies:

WordPress Development Platform

Saque e Pague chose to use WordPress as the main platform for its front-end development. This choice was motivated by the flexibility and adaptability that WordPress offers, allowing for effective customization and an intuitive user interface.

Componentized Development with Figma

The implementation of a componentized layout, designed in Figma, demonstrates Saque e Pague's commitment to creating a cohesive and visually appealing experience for its users. The componentized approach simplifies front-end maintenance and updates, ensuring consistency across the entire site.

Digital Ocean Server

To ensure robust performance and hosting reliability, Saque e Pague chose Digital Ocean as its server service provider. This provider offers scalability and security, crucial elements for continuous operation and efficient content delivery to users.

By combining these strategies, Saque e Pague strengthened its online presence, providing an agile, visually appealing, and resilient platform. The partnership with Deza allowed these implementations to be carried out efficiently, ensuring that the front-end aligned with user expectations and adapted to the dynamic changes in the digital environment.


Main features of the system

The implementation of Deza, along with the Store Locator plugin, enriched the Saque e Pague system with a variety of advanced functionalities, making the search for financial services an intuitive and efficient experience. Here are the main features of the system:

Custom Location by Address

Users can search for financial services at specific locations by entering specific addresses. This personalized functionality allows customers to easily find Saque e Pague service points in specific areas of their choice.

Search Radius by Region

The integration of the search radius by region provides users with the ability to refine their searches based on geographical proximity. This ensures convenience when finding service points in a given area, improving search efficiency.

Filtering by Category and Financial Institution

The filtering functionality by category and financial institution allows users to further customize their searches. Whether looking for specific services or preferring specific financial institutions, this functionality offers flexibility to customers.

Segmentation by Action

The ability to segment by action is an innovative functionality that allows users to search for service points based on specific actions. Whether for withdrawals, payments, or other financial transactions, customers can direct their searches according to their immediate needs.

Integration with Maps and Navigation

Deza facilitates integration with mapping and navigation services, providing users with a complete location experience. Customers can view service points on the map and even get directions to the desired location.


Saque e Pague case study results

The impact of Deza's implementation in the Saque e Pague system was remarkable, culminating in significant user engagement. In the first 90 days after platform integration, Saque e Pague witnessed a surprising 23% increase in customer base engagement.

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