Stroke: 73.5% increase above expectations after the pandemic
For over three decades, Stroke has stood out in the Brazilian market as a 100% national and verticalized company. Its success story is meticulously built, closely monitoring the production of its creations, piece by piece. This care ensures impeccable quality, comfort, perfect fit, fabrics spun in its own units, and all the creativity that its loyal customers so appreciate.
In this success story, we will explore how Stroke, in partnership with Deza, managed to boost its sales and increase its revenue to impressive levels.
We will see how the handling of the innovative VTEX e-commerce platform, prepared for exceptional results, propelled the company's growth.
Follow Stroke's inspiring journey and discover how the combination of quality tradition, attention to detail, and the power of technology can drive a brand's success in the competitive women's fashion market.
And what barriers did Stroke face before achieving its success?
After the impact of the pandemic, Stroke faced significant challenges on its journey to success. With changes in consumer purchasing habits, it was necessary to conduct a detailed analysis of all aspects of the online store, from purchasing flows to site performance, in order to improve the customer experience.
One of the main barriers faced was the need to restructure purchasing flows to make them more intuitive and efficient. It was essential to understand customers' needs and expectations, ensuring they could find desired products quickly and easily.
Another challenge was optimizing the information architecture of the online store. It was necessary to rethink the organization of products, categories, and pages, aiming to facilitate navigation and the search for specific items.
The creation of intuitive menus, advanced search filters, and detailed product pages were actions taken to provide a more pleasant shopping experience.
Regarding visual design, Stroke faced the challenge of updating the online store's interface to make it more attractive, modern, and aligned with design trends. Colors, typography, and visual elements were carefully selected and applied to provide an aesthetically pleasing experience for customers.
Finally, site performance became a priority. Investments in technological infrastructure and code optimizations were necessary to ensure that the site was fast, responsive, and capable of handling increased traffic. These measures were adopted to provide a fluid and uninterrupted browsing experience.
By overcoming these challenges, Stroke was able to transform adversities into opportunities and achieve the desired success. Through continuous improvement of the online shopping experience, the company gained the trust and satisfaction of customers, solidifying its position in the women's fashion market.
What solutions did Deza provide for Stroke?
Stroke, analyzing the challenges in its online sales process, decided to count on Deza's expertise to boost its growth and maximize its results.
Deza went into action offering customized solutions for Stroke, starting with the implementation and management of e-commerce and technology projects.
The Deza team worked closely with Stroke to understand its specific needs and objectives, ensuring a tailor-made approach for each stage of the process.
Among the main results, we highlight:
- Website layout optimization for high performance: Deza implemented a design strategy that took into account user experience, loading speed, and ease of navigation. The result was a modern, attractive, and responsive website, which provided a fluid and pleasant shopping experience for Stroke's customers.
- Development of customized functionalities: This includes advanced product search and filtering features, product customization options, and integration with the company's stock and logistics systems. These personalized functionalities were designed to improve the customer shopping experience and increase Stroke's operational efficiency.
- Implementation of advanced scripts for complex promotional rules: Deza developed customized scripts that allowed Stroke to create personalized promotions, such as progressive discounts, product bundles, and seasonal campaigns. These advanced scripts helped Stroke attract more customers, increase conversion rates, and drive sales effectively.
With Deza's partnership, Stroke was able to boost its sales and significantly increase its revenue. VTEX and a specialized BS team provided Stroke with a solid foundation to achieve exceptional results.
The continuous support of our team ensured that Stroke was always up-to-date with industry best practices and had access to cutting-edge technological solutions.
Stroke's success story with Deza highlights the importance of a customized e-commerce platform and a strategic approach to drive a company's growth.
With the solutions offered by Deza, Stroke was able to overcome challenges, improve customer experience, and reach new levels of success in the women's fashion market.
Expand with Deza, maximize your organization's sales and significantly increase revenue with the development of an e-commerce ready to deliver the best performance!
