Talchá: Revenue doubled in 2019

Meet Talchá

Talchá was born from a deep passion for tea, inspiring a global journey in search of the best products available on the market. This relentless pursuit resulted in a unique and innovative menu, comprised of exclusive blends, as well as classic and creative teas. 

Each tea choice is carefully combined to provide a complete sensory experience, uniting unique flavors and aromas that not only please the palate but also offer countless benefits to health and well-being.

Talchá's exclusive blends are the result of a meticulous selection of ingredients and a creation process that values authenticity and quality. These teas are not just beverages; they are a sensory journey, a break from routine, an opportunity to relax and take care of oneself. 

With a diverse range of options, from traditional classics to the most inventive combinations, Talchá stands out by offering something special for every moment and every preference.

Challenges Faced by Talchá

Being a niche store presents unique challenges, especially when it comes to a product like tea, which requires an emotional and cultural connection with consumers. 

 Talchá needed to stand out in a competitive market and educate customers about the richness and variety of the world of teas. Additionally, creating an engaging shopping journey was essential to attract and retain clientele.

Every step of the shopping journey at Talchá is designed to tell a story. From the selection of teas to the choice of accessories, such as cups and infusers, everything is designed to enrich the consumer's experience.

 Talchá doesn't just sell tea; it sells a complete experience that engages the customer from the moment of choice to tasting, providing total immersion in the world of tea.

How Talchá Met Deza?

The partnership between Talchá and Deza began through a referral, which quickly proved to be a decisive step for the brand's evolution.

Solutions Implemented by Deza

VTEX Legacy CMS

The implementation of the VTEX Legacy Content Management System (CMS) allowed for more efficient and flexible management of Talchá's website content. This platform provided Talchá with the ability to update and manage its product catalog quickly, facilitating the introduction of new blends and seasonal promotions.

Category Tree Focused on Branding Strategies

Deza developed a highly strategic category tree, aligned with Talchá's branding objectives. This facilitated customer navigation on the site, allowing for intuitive and efficient searching for desired products, in addition to reinforcing the brand's identity in every interaction.

Technical Specifications Using SEO

To increase Talchá's visibility in search engines, advanced SEO (Search Engine Optimization) practices were implemented. This included optimizing product descriptions, using relevant keywords, and improving the site's structure to ensure better performance in search results.

Social Proof

The integration of social proof elements, such as customer reviews and testimonials, helped build trust and credibility among new website visitors. These strategies proved effective in demonstrating the satisfaction of existing customers and encouraging new consumers to try Talchá's products.

UX Design 

The user experience (UX) design adopted by Deza was clean and intuitive, facilitating customer navigation and interaction with the site. A minimalist and functional design ensured that consumers could easily find what they were looking for, making the shopping experience more pleasant and efficient.

Results

Thanks to the solutions implemented by Deza, Talchá managed to double its revenue in 2019. 

The combination of a robust platform, effective branding strategies, SEO optimization, and an improved UX design allowed Talchá to reach a larger audience and significantly increase its sales. 

The enhanced shopping experience not only attracted new customers but also retained existing ones, consolidating Talchá as a reference in the tea market.